Did you know that 51% of people in the United States have listened to a podcast? While many people turn to podcasts to hear the daily news or an entertaining story, plenty of others also listen to business-focused podcasts in order to learn more about a specific industry, pick up tips on how to improve their own business, or hear wisdom from their favorite entrepreneurs. If you have experiences and expertise to share as a business owner, this means creating a podcast can be a great chance to connect with a new audience and build your brand.
The Pros of a Podcast for Your Business
For a business owner, starting a business-focused podcast has dozens of benefits. One big way that a podcast can help your business is by giving you the chance to connect with your listeners. You can share your wisdom, talk about tips and trends within your industry, and have a great chance to show that you really “know your stuff.” This not only helps other business owners, but helps you build trust and authority with your listeners. Through your podcast, they will come to see you as passionate, knowledgeable, and ready to help, and will be more likely to turn to your business when they need your services or product.
Tips for Staring a Podcast
Understand the time commitment
Before you launch your podcast, consider the time commitment. It might seem simple enough to sit down and record yourself talking about your favorite business topics, but maintaining a podcast is a big undertaking. Take some time to think about how often you’ll want to share new content, and make sure you’ll have time to prepare, record, and promote your content without taking away from your other day-to-day functions.
Have a strong concept for your business podcast
During the planning stages for your podcast, you should also make sure you have a strong concept. Do you want to share tips and trends about your industry, or talk about past experiences that led to your current success? Will you be the only host, or are you planning to bring on others for interviews? Regardless of what you’re envisioning, make sure it’s something that you can stretch out over multiple podcast episodes. You don’t want to record a few episodes, build up a great following, and then realize you don’t have anything new to talk about.
Ensure you have the right equipment
Along with “voice talent,” you should also ensure that you have all the necessary equipment for creating a successful podcast. This includes headphones, a good microphone, and recording and editing software. You might also want to consider a pop filter, which helps your voice sound better through a microphone, and a suspension boom to hold your microphone.
Similarly, you might also want to seek the assistance of others who have expertise in areas like sound editing or design. By bringing on a friend or coworker to help with the more technical aspects, you can focus on sharing your business expertise and building your brand through your new podcast.